Bozell & Graham Column: Twitter Tilts 2020 with Ad Ban
witter CEO Jack Dorsey has announced that Twitter will no longer accept political advertising on his platform. “We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” he tweeted.
Let’s stipulate from the outset that Twitter should have that right, just as should CBS, Comedy Central and the Disney Channel.
Let’s also stipulate that Twitter’s hundreds of millions of users can and should erupt against this policy.
What’s behind Dorsey’s decision? He thinks it’s an unfair and undemocratic advantage to be able to buy advertising. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.”