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  • Ratings: AMAs Fall to Another Record Low in Key Demo Ratings

    Ratings: AMAs Fall to Another Record Low in Key Demo Ratings

    Shake it off, ABC: While Sunday’s American Music Awards (AMAs) declined to a low in the key ratings demo, the annual special avoided its smallest-ever overall TV audience. That, despite featuring even more Taylor Swift than last year.

    The 2019 AMAs posted a 1.75 rating/7 share among adults 18-49, down a bit from last year’s 1.82 rating — the awards show’s previous record low. Of course, both years round to 1.8s if going out to one decimal place, so whether it matched 2018 or fell shy depends on how deeply you look into things.

    Last night’s celebration of pop music drew 6.733 million total viewers, up 2% from the prior year’s 6.585 million.

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