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  • Rupert Murdoch is on the cusp of his biggest win yet in his war against Google

    Rupert Murdoch is on the cusp of his biggest win yet in his war against Google

    Media mogul Rupert Murdoch is on the cusp of his biggest win yet in his war against Google: a Justice Department antitrust lawsuit against the internet giant. Media companies have long griped about the Alphabet unit’s dominance of the digital advertising market, but few are as outspoken – or as influential – as Murdoch’s News Corp.

    H/T: The Irish Times

    The company, which publishes the Wall Street Journal and the Times of London, among other papers, has complained to regulators around the world that Google is abusing its power in the $330 billion digital ad market and siphoning revenue that should be going to media companies.

    “Publishers, particularly quality publishers that invest in content, haven’t believed the digital advertising ecosystem works for them for a long time,” said David Chavern, the president of the News Media Alliance, which represents news organizations, including News Corp. “The whole system is designed so you can’t follow the money. All we know is we’re not getting enough of it.”

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