Media mogul Rupert Murdoch is on the cusp of his biggest win yet in his war against Google: a Justice Department antitrust lawsuit against the internet giant. Media companies have long griped about the Alphabet unit’s dominance of the digital advertising market, but few are as outspoken – or as influential – as Murdoch’s News Corp.
H/T: The Irish Times
The company, which publishes the Wall Street Journal and the Times of London, among other papers, has complained to regulators around the world that Google is abusing its power in the $330 billion digital ad market and siphoning revenue that should be going to media companies.
“Publishers, particularly quality publishers that invest in content, haven’t believed the digital advertising ecosystem works for them for a long time,” said David Chavern, the president of the News Media Alliance, which represents news organizations, including News Corp. “The whole system is designed so you can’t follow the money. All we know is we’re not getting enough of it.”
News Corp. nearing a big win in its campaign against Google with DOJ case looming... https://t.co/4LOwCSoNIm— Sara Forden (@saraforden) June 23, 2020
Senator Accuses Google Of Posing "Tremendous Threat To Free And Fair Press" As Antitrust Probe Gets Going https://t.co/tVRYCE7eWg— zerohedge (@zerohedge) June 24, 2020
Google antitrust challenge heats up as Department of Justice, state attorneys general plan to meet on Friday https://t.co/ybxO2SqCtF— Joe Cosgrove Jr (@joe_cosgrove) June 24, 2020
Break up Google https://t.co/fbLGgIL9B9— Jeff Giesea⛱ (@jeffgiesea) June 24, 2020
U.S. Justice Department officials and some state attorneys general are set to meet on Friday to discuss ongoing antitrust probes into Alphabet Inc's Google unit, a person briefed on the matter said.— Karol Cummins (@karolcummins) June 23, 2020